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How should you handle the new FTC social media regulations?
Recently, the Federal Trade Commission (FTC) released an update of its regulations governing online advertising (PDF) to include social media. The scope of the FTC’s guidance covers any form of paid...
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How to respond to plagiarism and copyright violation (US version)
In PR, we talk a great deal about content marketing, about creating content that’s helpful, useful, and relevant. Becoming minimally competent at content creation takes time; becoming good at it takes...
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How to avoid spamming in your PR outreach
Yesterday, CafePress VP of Digital Strategy, Jason Falls wrote a post warning PR professionals to ensure their emails are CAN-SPAM compliant, especially when sending them his way. Today, I thought it...
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Do you need a corporate social media policy?
One of the topics that comes up most often in discussion about social media within corporations is the topic of social media policy. What should your social media policy be? What should be in it? How...
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Crisis Planning for Data Security Issues
The nexus of data security and crisis planning has taken on global importance recently. The rash of broad-based attacks just this last month, from the WannaCry ransomware to the more recent attack...
View ArticleIs Scrutiny On Influencer Marketing Compliance Becoming More Intense?
As the adoption of influencer marketing continues to rise, so too does the scrutiny of the practice. For more than a year, the FTC has made it clear to brands and marketers that disclosure is critical....
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